Brand Finance - the world's leading British organization has just announced the Global Brand Value Ranking. Accordingly, the Military Industry and Telecommunications Group (Viettel) became the 2nd strongest telecommunications brand in the world, surpassing many major telecommunications brands such as Swisscom (Switzerland), Jio (India), STC ( Saudi Arabic),…
Viettel's Brand Strength Index (BSI) reached 89.4/100, rated AAA - the highest level in years and increased 4.2 points compared to 2023. The BSI index is determined based on Based on survey results, analyze and evaluate attributes including: Customer feelings about the brand (awareness, love...); Customer behavior with the brand (using products and services, willing to recommend to others, willing to pay high prices...).
The BSI index is the most important factor creating Viettel's brand value of approximately 9 billion USD, helping Viettel maintain its position as the number 1 telecommunications brand in Southeast Asia, ranked 9th in Asia and promoted to 1 world ranking increased to level 16.
Explaining the reason for the outstanding increase in Viettel's BSI index, Mr. Alex Haigh - Managing Director of Brand Finance Asia - Pacific commented, "This comes from Viettel's strong commitments in transforming digital change and sustainable development, helping to increase customers' perceived value of innovation, environmental and community indicators in the Vietnamese market..”
Currently, Viettel maintains its position as the most comprehensive digital ecosystem provider with 6 areas: Digital infrastructure; Digital solutions; Digital Finance; Digital content; Cyber Security and High-Tech Manufacturing. Viettel's digital solutions and services hold the No. 1 market share in the fields of Health, Education, and Provincial Government. Viettel is also the core force ensuring network safety and security in Vietnam.
Năm 2023, Tập đoàn Viettel triển khai xây dựng báo cáo Phát triển bền vững áp dụng với toàn bộ các Công ty thành viên trong Tập đoàn. Theo đó, Viettel Construction áp dụng và đánh giá hiệu quả kinh doanh theo bộ tiêu chí GRI của Liên Hợp Quốc. Chi tiết tại: Sustainable Development Report for 2023.
