Viettel continues to be the number 1 telecommunications brand in Southeast Asia, ranked 325th on the world rankings, up 32 places compared to 2020 in the context of the average drop in world telecommunications brands - 2%.
Viettel has just been announced by Brand Finance - the world's leading brand valuation company, valued at $ 6,016 billion in the list of the Top 500 most valuable brands in the world 2021.
Viettel continues to be the only Vietnamese brand on this list, ranked 325 in the world, up 32 places from the previous year. At the same time, it is also the only telecommunications brand in Southeast Asia in this ranking.
According to the Brand Finance report, there are a total of 34 top 500 telecom brands, however, most of the world's telecommunications brands have an average decrease of -2%. Viettel ranked on the following brands: Nescafe (Switzerland); Qualcomm (USA); Spotify (Sweden); Lenovo (China); Claro (Mexico) ...
Every year, Brand Finance will re-evaluate brands globally based on the effectiveness of the brand's performance on intangible measures, relative to competitors. Viettel's brand value has doubled since its decision to transition from a telecom service provider to a pioneering business that is key to creating a digital society in 2018.
In early 2021, Viettel announced its rebranding, forming six key platforms of a digital society, including: Digital infrastructure; Digital solution; Digital content; Digital finance; Cyber security and high-tech industrial production research, this contributes to increase Viettel's brand value.
Along with that, the business results of Viettel 2020 also have many bright spots when reaching a total revenue of more than 264 trillion dong, up 4.4% compared to 2019, reaching 102.4% of the year plan. Viettel digital services revenue grew 27.7%, twice as high as the average growth rate of Vietnam's IT industry (14.7%), and at the same time built a complete foundation for market leading digital services, especially products and services for the Government and Ministries.
Brand Finance's report is conducted in 14 sectors in 30 countries, with sample size on consumer brand awareness of more than 5000 brands. In addition, the brand strength is calculated based on the effectiveness of the brand's performance on intangible measures, compared to competitors.