The image of Viettel brand's new logo and slogan design in an energetic red color.
Viettel's new logo has the main color of red with the meaning of youthfulness, desire, passion, and dynamism. This is also a symbol of the national flag color, national pride, strength, and pioneering bravery of the Viettel brand. In terms of design, the new logo removes the "quotation marks" that surround the word Viettel and develops into an electronic dialogue frame to preserve the spirit of respect, listening, and serving people as separate individuals.
The new slogan "Your way" and the English version "Your way" help Viettel convey the message of encouraging each person to be more creative and express themselves, together creating better values for life. . Besides, the new slogan also represents the opening message for many new digital services of Viettel, not just telecommunications as the previous slogan was "Say it your way".
Change on the basis of developing Viettel cultural elite
Thus, changing the logo, slogan, and adding brand leading values, but the spirit and core values of Viettel are still preserved and maintained throughout the past, present and future is the vision. "Creation for people". This is something that Viettel will continue to do, never change.
Overview of new Viettel brand positioning.
Along with the mission statement “Pioneering the creation of digital society, rebranding and launching a new brand identity, Viettel wants to show a profound change in mind, in action, and in my future direction to truly be a pioneering and key digital service provider, in the digital age of a society with the extremely strong digital transformation ”, Comrade Major General Le Dang Dung, Q. Group President, affirmed.
After completing the mission of "Universalizing telecommunications services" in Vietnam, Viettel announced a new mission "Pioneering the creation of digital society" in 2018. Since then, the Group has transformed from a service provider. telecommunications service to a digital service provider. The relocation helps the Viettel brand fit with the new strategy and vision that have been declared and implemented in practice; affirming that Viettel is no longer a mere telecommunications service provider.
A new Viettel is formed on the basis of the combination of traditional values and the desire to contribute.
Viettel's brand identity renews on the basis of inheriting traditional values, expanding new areas of the Group. Specifically, the core values of Viettel's brand name, namely Caring and Innovative, will continue to be preserved and developed in the new phase. The brand's leading value is added with a new element called Passionate - the factor that strongly promotes energy and youth for the brand.
All three of these values are crystallized by Viettel in one word, representing the brand philosophy of "Diversity" - Diversity resonance.