Major General Le Dang Dung - Acting Chairman and General Director of Viettel Group
New mission "Pioneering the creation of digital society"
After completing the mission of "Universalizing telecommunications services" in Vietnam, in 2018, Viettel announced a new mission "Pioneering the creation of digital society" and made the transition from a service provider. telecommunications to a digital service provider. By the end of 2020, Viettel has formed six key platforms of a digital society, including Digital infrastructure; Digital solutions; Digital content; Digital finance; Cybersecurity, and high-tech industrial production research.
The relocation helps the Viettel brand fit with the new strategy and vision that have been declared and implemented in practice; affirming that Viettel is no longer a mere telecommunications service provider.
The leading value of the brand
Previously, the core values of Viettel's brand were Caring and Innovative, and these two values are still maintained and developed by Viettel in the new phase.
In addition, the core values of the brand are added with a new factor, the Thirst (Passionate) - the factor that strongly promotes energy and youth for the brand. All three of these values are crystallized by Viettel in one word, representing the brand philosophy of "Diversity" - Diversity resonance.
Main red logo and slogan "Your way - Your way"
Viettel's new logo has the main color of red with the meaning of youthfulness, desire, passion, and dynamism. This is also a symbol of the national flag color, national pride, strength, and pioneering bravery of the Viettel brand.
In terms of design, the new logo removes the "quotation marks" that surround the word Viettel and develops into an electronic dialogue frame to preserve the spirit of respect, listening, and serving people as separate individuals. This is also a way of showing Viettel's transition from a telecom company to a digital service provider. The shape of the logo is simplified and uses lower case writing to show openness and friendliness.
Built with an open structure, the new slogan "Your way" and the English version "Your way" help Viettel convey a message that encourages each person to be more creative and express themselves, together creating better value for life. Besides, the new slogan also represents the opening message for many new digital services of Viettel, not just telecommunications as the previous slogan was "Say it your way".
The values are always preserved by Viettel
Changing the logo, slogan and adding core values to the brand, but the spirit and the most important core values of Viettel are still preserved and maintained throughout the past, present and future is the vision. "Creation for people". This is something that Viettel will continue to do, never change. In addition, the Group still keeps the name Viettel - a large national enterprise, an organization that always assumes responsibility for the nation. Finally, it is the spirit of respect for people, serving people as separate individuals. Business spirit is associated with social responsibility. The solidarity and attachment spirit of Viettel.
Major General Le Dang Dung - Acting President and General Director of Viettel Group said: “Along with the mission statement,“ Pioneering the creation of a digital society, rebranding and launching new brand identity, Viettel wants to show a profound change in its mind, action, and future orientation to truly be a pioneering and key digital service provider, in the digital age of a moving society. extremely powerful number translation ”.